Staples - Make Roar Happen
DonorsChoose.org, Staples, and Katy Perry. What do they have in common? A cause. Every year, teachers across America on average spend on average $500 of their own money on school supplies. DonorsChoose.org is a charity that works to solve this, and Staples donated one million dollars and an ad campaign to the cause. Katy Perry served as our spokesperson during the height of her "roar" days, so we combined the hit with Staples' slogan "Make More Happen" to create "Make Roar Happen."
We created an in-concert video (which has a guest appearance by my little brother!) to play nationally on her tour, and a PSA for broadcast.
When we wrapped, a PA went around pouring champagne in everyone's coffee cups, calling it "special coffee". So when Katy kindly lined up to take selfies with the agency, cast, and crew, I thought "Oh! I have a really witty thing to say to her."
So, when it was my turn, I asked her if she wanted any of my "special coffee", without realizing she hadn't been in on the joke. She looked at me like, alarmed, and said, "I'm good, thanks" before quickly taking the selfie and moving on to the next person.
It wasn't until later I realize how creepy I came off.
And that is the story of how Katy Perry thought I was trying to roofie her.
