Explore Cuisine is an ethically sourced, plant-based pasta and rice brand that needed a website and image refresh. So we created the Power of Explore campaign, working with influencers like Peloton head instructor Robin Arzón to show off the amazing things the power of plant-based can fuel you to do - because when you change the way you eat, you change the way you life.

Campaign Manifesto:

You already know that boundaries only exist in your mind.

You have high standards for your life and your family

You need food that meets those standards

You need the Power of Explore

Delicious pastas and rice you love

Only stronger. And better-for-you.

On your terms, the way you want it.

Explore is plant-based, protein packed, gluten-free and organic

Food that fits your lifestyle, and your values

Because that’s what really matters.

Made from ingredients like Spirulina, Mung Bean, Chickpeas, and Edamame

Explore gives you the power to defeat the same-old

And enter a world of limitless possibilities.

Where guilt and restrictions don’t exist.

So you can feel free

To Explore with family

Explore with friends

Explore cooking in a completely new way.

Explore your power.

All you have to do is let go of your old limits

And step into the new.

That’s the power of Explore